| Author | Thai Hoang Nam |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Light Furniture Joint Stock Company (LFC), established in 2005, is furniture trading
company in Southern Vietnam market.
As the result of whole-hearted pursuing business and well analysis after two year of
operating business without a proper strategy, “manager”, an owned brand name of LFC
that focus to C-Class customers with high quality and deluxe office furniture products, was
introduced in July 2007. With its advantages, “manager” have achieved so good
performance and quickly acquired market share, passed HOAPHAT furniture, the biggest
competitor, to become the leader in this market segment in a short time of a year and
mostly contribute to LFC’s success as well.
For the past three months, its performance is coming down. Revenue and profit is declining
unexpectedly. The “manager” is losing competitiveness and market share.
Though this research, the company could grasp not only an overview about the Vietnam
furniture market but also an insight about LFC to identify the strengths, weaknesses,
opportunities and threats. It helps the company review the pursued strategy and has a good
appraisal to rebuild up a comprehensive strategy for implementation aiming to a better
performance.
The analysis result of the research could be useful recommendation for the company in
practice. |
| Year | 2008 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Winai Wongsurawat; |
| Examination Committee(s) | Islam, Nazrul;Do Ba Khang; |