| Author | Vu Quang Linh |
| Note | A thesis submitted in partial fulfillment of the requirements for the
Degree of Master of International Executive MBA, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | This thesis is all about finding the core of business strategy through thoroughly studying
the 2020 vision of Zodiac M&E Company (ZME). During the recession and poor
condition of the economy and finance, there is a demand for ZME to find a solution, as
they are a newly established company. There are many indicators that are used by the
author to analyse both macro and micro environment such as PESTEL, Five-force
respectively. Then the SWOT matrix is adopted to determine different business strategies
by using the results from the indicators. So the optimal business strategy is to improve
the capability of the company by collaborating with other companies, diversifying the
process and way to operate the company, investing in qualified staffs. Implementation
solutions are presented to apply the chosen business strategy into practice |
| Year | 2014 |
| Type | Thesis |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of International Executive MBA (IE-MBA) |
| Chairperson(s) | Swierczek, Fredric William; |
| Examination Committee(s) | Huynh Trung Luong; Bechter, Clemens ;Tritos Laosirihongthong; |