| Author | Ngo Anh Tuan |
| Note | A project study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Aggressive competition often creates many favourable conditions for companies to
determine their suitable strategies for their survival and sustainable growth. Business
model is one of the strategic factors that leads companies to reach their objectives and
among these business types, the container terminal operators are now facing the tough
situation due to lack of cargoes, excess of seaports. Therefore, one of the first priorities that
container terminal operators should consider, especially in current global economic crisis,
is how to design and develop an appropriate business model in order to overcome such
tough circumstance and develop sustainably.
SITV is a joint venture of Saigon Commercial Construction Investment Co. Ltd and
Hutchison Port Holdings (Hong Kong). In this research, we will study how to develop a
new business model for SITV so that SITV can promptly adapt into incoming changes of
new economic trends and accomplish its mission successfully to become a leading deepsea
container terminal operator in Asia.
The new business model of SITV will be classified into three following parts:
Analyse advantages and disadvantages of SITV from its current business model.
Study and understand customer satisfaction, requirement or expectation.
Propose a new business model for SITV. |
| Year | 2013 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Winai Wongsurawat; |
| Examination Committee(s) | Badir, Yuosre ;Zimmermann, Willi ; |