| Author | Phan Ngoc Thuy Linh |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Competitiveness of the product is the ability to consume products that are rapidly
while many people selling products on the market. In other words, competitive
ability of a firm is measured by market share of them which depends on quality,
price, suppliers, and services included, the seller's reputation, brand name,
advertising, sales conditions, etc. ....
Timex Petrol had many difficulties in increasing market share and expanding
distribution systems. Through analysis of the problem, it can be concluded that in
order to increasing the TIMEX PETROL market share as well as to improve
competitive performance, the company should focus on development distribution
systems through agents and retail networks, enhance customer care, marketing
strategies, solutions to reduce cost. |
| Year | 2012 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Winai Wongsurawat; |
| Examination Committee(s) | Huynh Trung Luong ;Tritos Laosirihongthong; |
| Scholarship Donor(s) | Tin Nghia Petrol Joint Stock Company; |