| Author | Vuong Thuy Nga |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | In 2007, Vietnam joined the WTO, It is a chance for Vietnam to expand the market. There
are fair competitions between companies of state, joint stock commercial and foreign
companies.
The worst economic crisis began in 2008. The world was unhinged during the past half
decade. This context combined with the internal problems that Vietnam’s economy is
increasingly difficult and cannot escape from the bottom of the recession.
The companies have been successful in the past, now they have to face many difficulties
and challenges in order to survive and develop. In condition of highly competitive, the
company should have right strategy to keep the loyal customers and find out new potential
customers. Therefore, the company must know the requirement of customer and how to
make satisfied them. When understanding of customers, company will finds the ways to
have right marketing strategy to face competitiveness with other competitors |
| Year | 2014 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Bechter, Clemens;Donyaprueth Krairit; |
| Examination Committee(s) | Tocquer, Gerard;Kritsadarat Wattanasuwan; |