| Author | Sermsuda Pitakthapanapong |
| Call Number | 9 AIT RSPR no. SM-01-33 |
| Subject(s) | Package goods industry--Thailand
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of
Master of Business Administration, School of Management
|
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-33 |
| Abstract | Packaging represents one of the most widely practiced culture of the sophisticated western
society. The traditional concept of packaging as a protective medium has undergone a
change. At present, it is essentially a reflection of lifestyles, i.e. the growth of
supermarkets, smaller families, desire for foreign food, working wives, resistance to
contamination and a dozen other things. Without packaging the modem retail industry
could not exist, there would be more social and health problems and people's way of life
would suffer enormously. Packaging therefore has been increasingly appreciated by the
societies all over the world.
Regarding Thailand, more and more people have also become packaging conscious as a
result of industrialization in the recent past as well as the higher literacy level and
consumerism. This research explores the nature of Thai packaging industry and
particularly paper packaging segment which accounts for 40 percent of the total market
value. The study also takes into consideration the packaging chain, an area where
availability and demand are continuously evolving, in order to assess the prospects and
challenges facing this business.
Results indicate that the industry consisting of paper, plastic, metal and glass packaging
segments is cun-ently a 100-billion-baht business with the growth rate of seven percent per
year. There are approximately 2,000 companies being active in this industry and most of
the outputs are to support the manufacturing sector in the country.
Paper packaging business has a bright prospect as its product tends to become a substitute
due to the growing environmental concerns and Thai modem lifestyles. Nevertheless,
challenges do exist as the intense rivalry and the forces exerted by their buyers and
suppliers. Therefore packaging business of tomol1'ow will be not only the manufacture of
containers, but also the way to serve the buyers by maximizing the value of their packaged
products. |
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-33 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Tang, John C.S.; |
| Examination Committee(s) | Sununta Siengthai ;Ramachandran, N.; |
| Scholarship Donor(s) | Asian Institute of Technology (Partial Scholarship); |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |