| Author | Neang Putheara |
| Call Number | AIT RSPR no. SM-01-117 |
| Subject(s) | Cambodia Shinawatra Company Limited--Customer--Services
|
| Note | A research study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-117 |
| Abstract | With the approach of the new millennium, service is becoming increasingly important in
most all organizations. The telecommunications industry is highly 01iented toward
service and service quality plays an important role in driving the telecommunications
industry. In addition, telecommunications is becoming more complex and global and
while competition is becoming significantly more intense. To survive in this industry,
companies which do not hold monopolies need to focus upon high quality service
performance.
The objectives of this research are to overview reasons for decreasing service quality
provided by Cambodia Shinawatra Company Limited.
The research focuses on the Marketing & Sale Department of the company to fine the
reasons that the company not being a service oriented. |
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-117 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, Fredric W.; |
| Examination Committee(s) | Bechter, Clemens;Ramachandran,N.; |
| Scholarship Donor(s) | Government of France ; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |