| Author | Wernitznig, Markus |
| Call Number | AIT RSPR no.SM-06-62 |
| Subject(s) | Social responsibility of business
|
| Note | A research study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administrntion |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-06-62 |
| Abstract | There is a long-te1m trend of shifting values in Western society and its corresponding change in
the expectations we have of corporations today. Corporate Social Responsibility (CSR) - the idea
that companies have to give back to society has blossomed over last decade and has become a
common corporate policy for most firms. Nevertheless, there is growing doubt among the
original instigators whether executive's efforts are really genuine or whether they are only using
CSR as a "cosmetic face lifting" to pay tribute to virtue in a capitalist society. While this is a
question of concern the pivotal element in this issue is whether it is more efficient for companies
to focus mainly on profit maximization or whether they should take social and envirorunental
aspects into account as well. In this context it will be necessary to get insight into this issue by
exploring the very roots of CSR history, taking a look at the different forms of CSR activity in
practice and getting insight into a broad range of different points of view varying from CSR
critical businesses to advocates in the form of institutions, networks and academic
representatives. In the end, the aim of this study is to work out different approaches to CSR and
finally compare them among each other in order to find the best and most efficient solution for all
parties involved. In other words, the quintessence of this study is whether this best solution will
suggest companies to adopt CSR as a profitable corporate policy, and if yes in what f01m, or
whether they should simply leave it aside and focus on their core competence of pure profit
making. |
| Year | 2006 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Dimmitt, Nicholas J.; |
| Examination Committee(s) | Zimmermann, Willi ;Kouwenberg
, Roy ; |
| Degree | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2006 |