| Author | Su, Bin |
| Call Number | AIT RSPR no. SM-99-53 |
| Subject(s) | Contact lenses--China--Marketing
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master
of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The research firstly reveals the profile of Chinese medical industry for its present standings
and future strategic planning with emphasis of the strategic development, R&D and hospital
status as well as procedures of introducing new drug administration.
Secondly, the medical equipment in China is discussed for its current situations, market
segmentation and market analysis to end up with applicable policies and projection of most
needed medical equipment.
The situational analysis of the Chinese contact lens market is then conducted to investigate the
market characteristics, competition standings, and product application to explore the entry
possibilities for foreign entrants.
Finally the entry decision recommendations are given based on the environmental scan of the
eye care market to the prospecting foreign entrants of contact lens. |
| Year | 1999 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Swierczek, Fredric W.;Buchel, Bettina; |
| Scholarship Donor(s) | Asian Institute of Technology Partial Scholarship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1999 |