| Author | Pimchanok Sukaramula |
| Call Number | AIT Thesis no. IM-99-09 |
| Subject(s) | Internet service providers
|
| Note | A thesis submitted in partial fulfillment of requirements for the degree of Master of Science, School of Advanced Technologies |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. IM-99-09 |
| Abstract | The study concerned with designing and implementing the data mining prototype for
customer relationship management in order to improve the marketing operation in the Internet
Service Provider Company. The Internet Service Provider business has become one of the
most fiercely competitive sectors of the service industry. In such a competitive environment,
traditional customer relationship strategies of marketing department deployed to fuel business
growth become less effective. The study therefore proposes two applications that is customer
segmentation and attrition analysis to improve customer retention. The purpose of customer
segmentation is to define new business opportunities in order to reduce cost of marketing
campaign. The goal of attrition model is to identify the profitable customers whom likely to
drop their service in order to improve customer retention. There are other applications that
highlight the role supporting customer relationship management such as cross selling and
upgrading which are not mentioned in this thesis. |
| Year | 1999 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. IM-99-09 |
| Type | Thesis |
| School | School of Advanced Technologies (SAT) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Vatcharaporn Esichaikul ; |
| Examination Committee(s) | Batanov, Dentcho N. ;Khang, Do Ba; |
| Degree | Thesis (M.Sc.) - Asian Institute of Technology, 1999 |