| Author | Ymas, Fay Jennifer J. |
| Call Number | AIT RSPR no.SM-98-75 |
| Subject(s) | Organizational change--Philippines
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Globalization has brought in a new breed of organizations which compete on the basis of
superior technology, quality of products and services in order to achieve a competitive
advantage. For multinational corporations in the US, Europe and Asia, achieving global
competitiveness continues to present major problems.
To cope with the rapidly changing global business environment, companies continuously
apply changes to either adapt to the new trends and developments in the industry or to sustain its
leadership role. This competitive positioning are ensured through organizational changes which
may vary in form, nature and scope. The most popular changes for the past two decades are
corporate restructuring, revitalization, or tum-around strategies.
It is the aim of this research to find out how a European multinational company such as
Philips Electronics N.V. coped with global competition, regained and sustained profitability and
developed a new culture through a change program called Operation Centurion. |
| Year | 1998 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Buchel, Bettina; |
| Examination Committee(s) | Truong Quang;Swierczek, William Frederick; |
| Scholarship Donor(s) | Royal Dutch Governmen; |
| Degree | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 1998 |