| Author | Zhao, Chonglin |
| Call Number | AIT RSPR no. SM-98-54 |
| Subject(s) | Automobile industry and trade--China
|
| Note | A research study in partial fulfillment of the requirements for the degree of Master of
Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | China's remains the world's largest potential auto market. China's auto industry has been
developing rapidly. As the joint venture established to produce wide range of automobile,
both the production capacity and production technology has been advancing significantly.
But, there are still a large gap between Chinese auto products and foreigne made products
in terms of product qulity, product option. To a large extent, the local produced parts and
components caused the quality problem. The Chinese govenment realized this, and take
action to resolve the problem by encouraging foreign company to set up joint venture to
produce parts and componets, so as to improve the part and component sector to live up
to the rapidly developing automobile industry as a whole. As a part and component
producer, especially newly established ones, what do the vehicle assembler expect from
them? how do the part producer build long term mutural benefit relationship with its
customer? these has become a critical issue in automotive market in China.
The objective of this research are to discover the current situation of the relationship
between part supplier and its custome--vehicle manufacturer through examining the
current pratices in the process of doing business, and analyze the characteristics of the
relationship.
On the basis of secondary data from various sources, and in-depth interview with some
companies, some relationshiop between supplers and customer in autotive industry have
been described, their history, adaptation made by both side and contact patern was
examined.
The most important finding of this research is that the technological characteristic of the
product and its application determines the extent of interaction, that means the suppliers
have to continue its technology up grading, so as to match technology advancing of their
customers. Also, good personal relationship operation through an extensive network of
inter-organizational contacts are of vital necessity in resolving crises which occur with
customers. |
| Year | 1998 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens |
| Examination Committee(s) | Swierczek, Fredric W. ;Quang, Truong |
| Scholarship Donor(s) | Partial Scholarship of AIT |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1998 |