| Author | Watcharapong Wattanasombat |
| Call Number | AIT RSPR no.SM-97-3 |
| Subject(s) | Telecommunication--Thailand|xCommunications Authority of Thailand
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-97-3 |
| Abstract | In today's rapidly changing environment where liberalization trends and technological
advances have been leading change, Thai telecommunications companies will no longer be
able to exercise an exclusive right, granted by law, to protect its monopoly. This study
identifies the major reform and ways for the Communication Authority of Thailand (CAT) to
prepare to compete in this environment. Corporatization of the CAT is one way of preparing
to meet the challenges and seize the opportunities in the telecommunications sector.
In this study, a SWOT analysis is used to analyze and identify the company's strengths
and weaknesses, combining with external opportunities and threats. It presents
recommendations to the administration of CAT as well as to the government in support of
their decision making concerning the development of Thailand's communications in the future
which would not only benefit CAT but the people and the country as a whole.
The analysis of the finding result shows that CAT should improve its organization and
operations and enhance management efficiency through changes in its organization structure;
better human resource management; and improved financial, marketing and technological
strategies. |
| Year | 1997 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-97-3 |
| Type | Research Study Project Report (RSPR) |
| School | School of Environment, Resources, and Development (SERD) + School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, Fredrick William |
| Examination Committee(s) | Truong Quang;Bechter, Clemens |
| Scholarship Donor(s) | The Communications Authority of Thailand |
| Degree | Research studies project report (M.BA.) - Asian Institute of Technology, 1997 |