| Author | Sanghal, Ashish |
| Call Number | AIT RSPR no. SM-96-39 |
| Subject(s) | Marketing--Thailand--Management
|
| Note | A research submitted in partial fulfillment of the requirement for the degree of Master of
Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | A study was undertaken to devise strategic alternatives for a company to compete in the market
place. The company selected for the study was chosen from the optical industry in Thailand
inspired by the growing lens market .
Considerable development has taken place in the industry and one finds a number of new
entrants trying to lure the customers with new products and attractive offers.
The study examines the industry environment, profile of key players and their activities, develops
strategy and action plan for the company chosen for analysis and recommends possible ways to
complete. |
| Year | 1996 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Johri, Lalit M.
|
| Examination Committee(s) | Gupta, Jyoti P. ;Truong, Quang
|
| Scholarship Donor(s) | The Government of Norway |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 |