| Author | Vo Thi Thanh Loc |
| Call Number | AIT RSPR no. SM-96-53 |
| Subject(s) | Business planning--Vietnam
|
| Note | A Research Study submitted in partial fulfillment of the requirements for the degree of Master
of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Mekonimex Cantho is the largest import- export company in Cantho in term of its export
value, and so it plays an important role by its contribution in economic development in Cantho
in particular and in the Mekong Delta in general. Although the company has obtained many
achievements in its business operation in the recent years, it also faces many difficulties in
protecting its existence and development. Two of problems at present of the company are how
to penetrate and develop markets and how to find financing sources to further development
strategy.
In this study, the author attempts to analyze the import-export situation and status-quo of the
company, then suggests a feasibility model to help the company develop. In addition, the
author would like to introduce some growth alternatives in business strategy such as market
penetration, market development, product development and financial strategy. Also, the author
recommend forms of new ventures to develop, of which she introduces to the company a
model "feasibility planning" as a guidance. Two issues that will be mentioned related to
financing resources for new ventures, and international markets - new venture opportunities
are mentioned in detail.
By implementing the proposed model as the basis, feasibility planning will be formulated for
the company to continue and to develop new ventures - HAKKO chicken venture is a
example. First, planning the venture and doing the preliminary work of obtaining resources
and getting organized prior to start-up. Second, the initial period of business, positioning the
venture in a market and making necessary adjustments to assure survival. Third, a period of
often rapid development and growth when the venture is undergoing major changes in
markets, finance and resource utilization. Finally, the evolution of a venture into a large
company with active competitors in an established industry that professional management is
more important. The recommendation to adapt the model can help the company gain business
advantages.
The author's recommendations are concentrated on the market and finance issues to the
company that create growth, the policy issues to the governments of the local provinces in the
Mekong Delta and as well as the Vietnamese government on financing that will support SBUs
to develop. |
| Year | 1996 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierzeck, F.W.
; |
| Examination Committee(s) | Hertzberg, Ellen ;Do Ba Khang ; |
| Scholarship Donor(s) | Government of Switzerland; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 |