| Author | Nguyen Quang Ninh |
| Call Number | AIT RSPR no. SM-96-55 |
| Subject(s) | Competition--Vietnam--Ho Chi Minh
|
| Note | A Research Study submitted in partial fulfillment of the requirement for the degree
of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Vietnam is changing quickly towards a market economy. Adapting to the environment is a
common philosophy in business. However, how to do this is still a big question for all
Vietnamese companies. The problem becomes more serious for the state companies, because
they were familiar to the centrally planning economy. In order to survive and develop in a
competitive environment, they need to build their own strategies to direct all business
activities.
Textile is the industry dominated by the state sector. This research took Phuoc Long Textile
Company (state company) as a case study to analyze and develop a competitive strategy for it.
First, the external environment including the macroenvironment and textile industry's
structure was analyzed in order to identify the opportunities and threats for the company.
Second, the internal analysis of the company was conducted to determine its strengths and
weaknesses in comparison with competitors. Finally, based on SWOT analysis (combination
of the strengths, weaknesses, opportunities, and threats), a competitive strategy was
formulated and proposed. Through the case of Phuoc Long Textile Company, the research
demonstrated a framework on the strategic analysis process for other companies in the textile
industry.
The research also gave out some recommendations to the Vietnamese government and the
Vietnam National Textile-Garment Corporation with the aim of building the necessary
conditions and supports for the textile companies to develop in the new context. |
| Year | 1996 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Hertzberg, Ellen
|
| Examination Committee(s) | Swierzeck, F.W. ;Do, Ba Khang
|
| Scholarship Donor(s) | Government of Switzerland |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 |