| Author | Arshad, Rizwan |
| Call Number | AIT RSPR no.SM-94-41 |
| Subject(s) | Marketing--Pakistan--Management
|
| Note | A Research Study submitted in partial fulfillment of the requirements for the degree of Master
of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | The objective of this study is to evaluate the difference between the performance of the
Abbott Diagnostic Division and the perceptions' of the buyers about the company and their
product. Moreover, how effectively the company is implementing the Marketing Strategies,
Functions and services in order to provide better facilities to the buyers.
Quality, After Sales Service and Reliability are found to be the most important factors,
on the basis of which the buyer make the decision. Generally, the buyer prefer to buy semiautomatic
equipment's and of those companies who can provide better After Sales Service.
Abbott Diagnostic Division deals in the specialize market which is of Enzyme Immune
Assay includes the test such as AIDS, Hepatitis, Cancer etc. The customers of the company are
Hospitals, Private laboratories and Blood Banks.
Abbott equipment's are found to be of good quality and the services provided by the
company is found to be excellent. The reasons by which the customers are not using the
equipment's of Abbott are High Prices, Low average of test per day in the lab and some
customers do not conduct those tests in their labs in which Abbott is operating. |
| Year | 1994 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Hertzberg, Ellen; |
| Examination Committee(s) | Speece, Mark W.;Johri, Lalit M. |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1994 |