| Author | Narisara Rochananond |
| Call Number | AIT Thesis no. IE-88-31 |
| Subject(s) | Tourist trade--Thailand
|
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Abstract | Tourism is a large and growing industry. In recent years,
earnings from tourists have become the single largest source of
foreign exchange for THAILAND. This research is an attempt to
assess the attractiveness of THAILAND as a tourist destination
compared to other selected countries. Thirty two countries, where
tourism is an important sector, are considered. Eight major
attributes were identified to be important factors affecting
tourism.
Results indicate that for all groups, the most important
factor affecting tourist attractiveness is 'Natural Beauty &
Climate'. 'Accessibility of the Country' is found to be
relatively not a very important for all three groups of
respondents in the choice of tourist destination.
THAILAND was ranked either first or second by respondents in
the three groups. THAILAND does possess very good rankings of
important attributes that tourist look for and this certainly
explained why THAILAND is consistently ranked at the top.
Countries were also grouped into c lusters by using KMEANS
clustering method in order to assess competitiveness. Based on
the results of the cluster analysis, THAILAND cannot be clustered
with any of the countries. THAILAND appears to be 'unique ' in
terms of attractiveness: this means that it is difficult in this
study , to make any conclusions regarding competition for policy
planner in the tourism industry.
From both the ranking results as well as those obtained from
cluster analysis, the U.S. is found to be very closely ranked as
well as very competitive compared to THAILAND. Policy makers in
THAILAND should therefore pay close attention to some of the
attributes that are favored by all respondents and in which the
U.S. is much better ranked. |
| Year | 1988 |
| Type | Thesis |
| School | School of Engineering and Technology (SET) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Industrial Engineering (IE) |
| Chairperson(s) | Tang, John C.S. |
| Examination Committee(s) | Oudheusden, Dirk L. van ;Huynh, Ngoc Phien
|
| Scholarship Donor(s) | Government of Belgium |
| Degree | Thesis (M.Sc.) - Asian Institute of Technology, 1988 |